What’s new
should be said.

Suan has been around for almost 10 years, but we have never lost our start-up spirit. Florian Blumer featured us in the publication about the 14-year history of the Startup Academy.

The labor shortage reached a record high in 2023. Companies are under increasing pressure to utilize employer branding as a key strategy to attract and retain top talent in the long term. A clear Employer Value Proposition (EVP), workplace diversity, and authentic, inclusive communication play a central role in this.

After winning a Red Dot Award: Brands and Communication Design 2024, the banding for Derendinger has now also been honored with a nomination for the Corporate Design Prize 2024. Both awards confirm the trust that our customers place in us – and show how important a strong corporate design is for the success of a brand.

Derendinger's rebranding was awarded a Red Dot in the Red Dot Award: Brands and Communication Design 2024. Our Basel-based branding agency can therefore count itself among this year's winners of the world's most prestigious design competition. Together with the client, Suan revised the brand strategy and designed the target groups. On this basis, a new brand was created that generated enthusiasm among Derendinger and its customers.

Disposable vapes are becoming increasingly popular; however, their single-use nature often leads to them being carelessly discarded. Yet, recycling can recover valuable raw materials. The «Be a Vape Recycler» campaign aims to address this issue.

“Successful model management – insights and strategies from BIBA Model Management from Zurich” – Mia Augsburger and Babina Biba Palaia from BIBA Model Management GmbH provide insights into the world of the modeling industry.

Are you running a successful B2B operation or responsible for its marketing? Are you unsure whether branding is truly relevant for your business? You are not alone. Many specialized companies, hidden champions, and experienced service providers who do not directly target the broad mass of customers ask themselves the same question: Is it worth investing in our brand and external perception?

You have your finger on the pulse! Branding and design are your passion. You are structured and have already experience as a project manager or consultant in the design industry.

Our agency is proud to announce that we have been ranked as the second-place design agency in Switzerland in the prestigious iF Design Ranking. With a total of 11 design awards won between 2015 and 2024, we have established ourselves as one of the most successful design studios in the country. A look back and an outlook.

You Are We's offering is innovative and digital, and should be perceived as such. We accompanied the branding from the claim to the stationery to the web design, which was finalized in collaboration with the UX design studio Kontour.

Suan Conceptual Design was entrusted with the task of helping Coop not only to redesign the online recruitment platform coopjobs.ch, but also to define an image for Coop's entire employer branding.

Andreas Baud, Head of Marketing, Sales and Tourism at Swiss Saltworks on the question: "Innovators Dilemma – how do you build a new business segment in a traditional company?". Would you like to be there, be inspired by brand stories and exchange ideas over a cold beer? Then take the chance and register today.

The past 12 months felt like a marathon in which we ran our best times.
We are proud to have realized terrific projects with dedicated people. We were able to help well-known companies in Switzerland and beyond to achieve a stronger brand perception. Many thanks to everyone who supported us in 2023!

Under the topic "How do I motivate 9 million people to better eRecycling?", Sabrina Bjöörn will report on the communication strategy of SENS eRecycling. Would you like to be there, be inspired by brand stories and exchange ideas over a cold beer? Then take the chance and register today.

A brand revolution. The rebranding for Switzerland's largest automotive spare parts dealer. The brands Derendinger, Technomag, E. Klaus, Normauto and Matik, which belong to the Swiss Automotive Group (SAG), are shifting up a gear together and joining forces under the new "Derendinger" brand. The result is a completely new brand world.

The BrandLab is a series of lectures in an informal setting for everyone who is passionate about branding, brand strategy and brand development. Speakers from the Suaner network provide insights into practice or talk about successes and learnings - in short, about true stories. On September 5, the BrandLab will take place for the second time with the topic "The Language of Brands".

Die Page, the design magazine with the widest reach in the German-speaking world, asked us about our beginnings and our current structure. Read the article here.

We are pleased to have been awarded the iF Award 2023 for two projects at once. The publication Sound Scenography by Idee und Klang and the rebranding for youEngineering received the coveted design award.

We are pleased to have been awarded the iF Award 2023 for two projects at once. The publication Sound Scenography by Idee und Klang and the rebranding for youEngineering received the coveted design award.

SUAN or Suan? How do we write brand names correctly in continuous text? What is permitted, what is necessary, and what rules govern proper spellings? The reception of a brand should be considered and designed holistically in order to do justice to its brand values. This includes any written mention of the brand. We asked the “red pencil” Rotstift how to do it right.

Certainly, the year 2020 was not easy, in many respects not a gift. But the imposed slowdown can also be used as a pause for reflection to focus on the good and the essential. And maybe this time also teaches us to be happy again about the little things: kindness, cohesion, solidarity, gifts, joy and hope.

Let go ... ! As part of SUAN’s annual campaign for Sens eRecycling “Let go! – reuse recyclables instead of wasting them”, the informative exhibition in the recycling container was created in collaboration with Layercake. At the second station of the exhibition – at the Olma 2022 – even the Federal Council stopped by.

Pitch won! The University of Basel is our first customer. Now we have the honor to start as lead agency for the University of Basel next year.

Thank you very much for the numerous attendance! The MS Evolutie had many sailors and Suaner on board who celebrated with us. A short review of the Suan summer party on the Rhine.

The Suan summer party will take place on September 2. Take a trip to Kleinhüningen to the “MS Evolutie” and toast with us there.

We like to introduce to you our new member Ramon, digital graphic designer and junior art director at Suan.

One morning, the SUAN team was not to be seen in the office as usual. Instead, they were found in colorful sports gear on Güterstrasse that morning. The destination was Feldis, more precisely a ski cabin in the village of the same name in Graubünden. There they wanted to exchange ideas, experience nature, enjoy the good food and put their heads together in two productive workshops.

Inflight Magazine “Discover Germany, Switzerland and Austria”’s Top Agency Index 2022 featured Suan among Switzerland’s Best Agencies.

As part of our campaign “Let go! – Reusing recyclables instead of wasting them”, we designed the informative exhibition in a recycling container for SENS eRecycling in collaboration with Layercake.

You and your team are on fire. You have launched a new product line and are ready to promote and distribute it in the DACH region. In the next step, you want to implement a website. But how to start? - Get your factsheet now and get an overview of all the digital points, like multilingualism, SEO or hosting, that you need for a good project preparation.

Most of you already met her on one or the other channel. Now we like to introduce our new brand consultant and project manager Sabrina to you.

News at the end! We remain loyal to the iF Award - or it remains loyal to us: this year, we will once again be honored with the renowned design prize. The branding for the Niuform design studio was honored.

We look back on a year that was difficult to grasp. Nobody knew exactly where the journey was going. At Suan, we consider ourselves lucky to have implemented creative, challenging and special projects together with our customers and partners.

For almost a year, our team has been working together with Pantex AG on their re-branding. The focus is on the brand values and the vision of Pantex, which are made come alive through a consistent brand world.

We are thrilled that the two branding projects OCC and SENS City won the iF DESIGN AWARD in April 2021 and have now also been awarded the German Design Award 2022 in November 2021.

Looking at design with fresh eyes is where the joy of teaching lies. Susanne lectured for a week at the University of Augsburg in November. In workshops, she opened up the world of branding and design to the students.

A rebranding is a strategic step. It is a bold sign of change, and goes beyond changing the logo. Rebranding is equally a question of financial resources. The development of the brand strategy and brand identity is followed by the implementation of all brand touchpoints.

SUAN developed the combined digital and printed idea box, “Herbstmesse erleben” for the 550th anniversary of the Basel Autumn Fair. The design is convincing due to a playful illustration language and a seamless integration into the curricula of the schools of the canton of Basel-Stadt.

We are proud to announce that we have won the iF DESIGN AWARD for the third time in a row. The anniversary tour SENS City and the redesign of OCC were awarded in the discipline Communication Design.

As a branding agency we would like to share our knowledge with you and help you get the branding process started right from the beginning. With the following ten tips we share our experiences from the past years with you and help you avoid typical mistakes on the way to a new branding.

Certainly, the year 2020 was not easy, in many respects not a gift. But the imposed slowdown can also be used as a pause for reflection to focus on the good and the essential. And maybe this time also teaches us to be happy again about the little things: kindness, cohesion, solidarity, gifts, joy and hope.

Certainly, the year 2020 was not easy, in many respects not a gift. But the imposed slowdown can also be used as a pause for reflection to focus on the good and the essential. And maybe this time also teaches us to be happy again about the little things: kindness, cohesion, solidarity, gifts, joy and hope.

The winning projects of the only international Austrian competition for graphic design and illustration have been announced. SUAN won twice, a distinction for the Night of the Young Leaders and a silver trophy for the branding of Rotstift AG.

The rebranding of “OCC Assekuradeur” and the design of the “Night of Young Leaders” were awarded a Red Dot in the Red Dot Award: Brands & Communication Design 2020.

Now it’s official: We have not only been nominated, but also won a special mention for Rotstift in the category Excellent Communications Design – Corporate Identity.

The “Special Mention” is awarded to works whose design shows particularly successful partial aspects or solutions – an award that greatly honors our commitment.

More about German Design Award

We are pleased about the publication in the latest Novum magazine. Our OCC rebranding project is under the favorites section in the October issue.

We are very pleased to be nominated with two projects for the Joseph Binder Award 2020 in the category Corporate Design. These are the branding for the Night of the Young Leaders and that of Rotstift AG.

Two of our cases win the iF-Award 2020: the rebranding for Rostsift AG in the communication discipline and the wine bottle labels for Wieland AG in the packaging discipline.

What is the difference between a branding agency and an advertising agency? While a branding agency takes care of the development and maintenance of a brand, an advertising agency keeps the brand promise with targeted communication measures. But what does that mean exactly?

You probably feel the same way! Since this week we are setting a good example and working with the whole team from home.

You probably feel the same way! Since this week we are setting a good example and working with the whole team from home.

You probably feel the same way! Since this week we are setting a good example and working with the whole team from home.

Two of our cases win the iF-Award 2020: the rebranding for Rostsift AG in the communication discipline and the wine bottle labels for Wieland AG in the packaging discipline.

The new 20s start with SUAN "roaring": A portrait of our agency appears in the in-flight magazine "Discover Germany, Switzerland and Austria". The magazine lists us among the Best Swiss Agencies in its Top Agency Index 2020.

On pre-Christmas occasions, in the office and at home: you often hear the same phrases. We found..: It's time for our SUAN-bullshit bingo. The casual letterpress bingo card was printed by our friends from Letterjazz. Nobody has ever won at bingo here, some are hoping for a burning tree ...

We were of course surprised: The Who is Who magazine chose us as one of the 200 most prominent Basel residents in 2020, and the magazine was inaugurated with a cheerful release party at Atlantis in Basel. Cheers! You can find the magazine at the kiosk and us in the communication section.

Our design for the tourist signalling on the streets of the Basel area has made waves. The largest magazine in north-western Switzerland was also interested in the creators behind the subjects. In the August issue of Regio Aktuell you can read an interview with Susanne and André about how the new boards came about and what our inspiration was. The article can also be accessed online.

SUAN has reason to be happy. In the Red Dot Award: Brands & Communication Design 2019 we succeeded in convincing the international jury with the rebranding for Rotstift AG. Due to the high design quality and creative performance of the branding, the jurors awarded the coveted Red Dot. Over a period of several days, the experts had intensively examined, discussed and evaluated a total of 8,697 international competition entries in order to finally award the best ones.

We would like to invite you to the SUAN summer party on September 5th from 17 o'clock on with the housewarming party of our second floor. With drinks, apéro riche and summer mood we will toast to a successful 2019 and at the same time inaugurate our newly added floor. Exactly, SUAN is now available on two floors in the backyard of Güterstrasse 233 in Gundeli.

"Ideas for the drawer" is the title of the eight-page article in the July issue of Page, one of the best-known magazines for the creative industry in the German-speaking world. Suan was one of the 8 agencies from all over the world that were interviewed for the article. The article also gives a glimpse of a rejected signalling concept for Augusta Raurica.

This masterpiece of minimal music will be performed by the Black Forest Percussion Group and the Holst-Sinfonietta in an interdisciplinary project. Susanne's work "Morphogen" can be seen at the Museum Tinguely and at E-Werk.

Four years ago, we won the Basel-Land Canton competition to renew the tourist signalling on motorways and cantonal roads. Now finally the time has come to hang up our boards!

The branding for Wieland AG receives its third award: the coveted Type Director Club Award. The Certificate of Typographic Excellence is only awarded to approximately 12% of all entries. Our design will thus be included in the annual publication of tdc "The World's Best Typography" and will be shown at "The 65th Awards Exhibition" (TDC65) in New York City.

We are very happy about winning this year's iF DESIGN AWARD. This makes us one of the winners of the world-renowned design label. The prize was awarded to the branding of Wieland AG from Thusis in the Communication Design category Corporate Identity.

Wir freuen uns über unsere erste Auszeichnung «CO&CO Selected» im 2019. Das Rebranding der Wieland AG in Thusis wurde im CO&CO-Magazin in der 100% Black-Edition veröffentlicht.

PAGE gefällt …: SUAN, Branding-Agentur aus Basel, die Identitys mit Baumrinde und Websites mit arbeitenden Händen versieht und es schafft, Molekulardiagnostik in ein farbenfrohes Abenteuer zu verwandeln.

Also in the new year, the Suan team, Susanne, Andre, Déborah, Esther, David and Fuchur, will be back on design mission to accomplish strategic and creative masterpieces together with our customers.

You constantly wonder what to hang up at home or in the office? But as a lover of well-kept graphics you will not find anything that convinces you? Then take advantage of January with all its intentions and order one of our poster designs from the past years.

In June 2018, we won the competition of the canton of Basel-Stadt with a convincing, fresh concept for the redesign of the editorial design of the cantonal voting brochure. Now, for the November vote, the Basel voters will hold the newly designed brochure in their hands for the first time.

And we were not only nominated, but now also win a Special Mention at the German Design Award 2019. The carpentry Ellinghaus & Söhne is also very happy about the two awards for their new corporate design.

SUAN Conceptual Design developed in cooperation with dreifive a new social media campaign for SENS eRecycling. Since September and over two months, numerous posts with the latest facts and figures on e-recycling in Switzerland have been published under the motto "Don't talk rubbish".

The Tour de Création of the Association of Creative Industries basel (kreaB) launches the third round under the slogan "Bringing the set in motion". This time in the quarter around the Utengasse in the Kleinbasler old town the celebration takes place on 13. September starting from 17.30 o'clock and directs there the magnifying glass on 16 Ateliers of the creative industry.

We are pleased to be nominated for the German Design Award for the second year in a row. If it was kreaB last year, this year the corporate design of the Ellinghaus & Söhne carpentry will enter the finals. For this project, it is therefore also the second award after the nomination for the Corporate Design Award 2017.