We are Suan Conceptual Design, the agency for brand strategy, graphic design and visual communication in Basel. For our clients, we create new worlds, convey messages and create brand experiences. At the tri-border region, with its historically grown symbiosis of business and culture, we are operating in a dynamic and networked business location, benefiting from experience gained in various industries.
With our focus on context and conceptual thinking, we reflect culture, technology and nature. This inspires us to create functional as well as aesthetic solutions. We are convinced that as a result of digitization creativity is becoming more and more important, and that the flood of information means that holistic communication and a well thought-out corporate design are gaining more priority. Together we take you and your brand where you want to be. For this we have already received several international awards.
What we do.
Brand strategy
Analysis, research
Workshops
Positioning
Brand values
Naming, claiming
Brand architecture
Branding
Brand design
Corporate design
Corporate language
Imagery
Design guidelines
Media
Graphic design
Editorial design
Interaction design
Web design
Poster design
Artwork
Print media
Communication
Campaigns
Listings, ads
Key visuals
Mailings
Digital media
Newsletter
How we work.
With the help of different techniques and strategies, we mark off areas of conflict and work out the right questions together with our customers. At that we analyze all touch points and show dormant lying potential. The essence of our conceptual process is to reduce complex issues contextually. The joy of experimenting forms the basis of our design, but to implement good ideas adequately in all media requires uncomplicated design parameters. By connecting, arranging and implementing the individual elements, new worlds emerge.