Just let go!
Exhibition in a recycling container.
As part of our campaign “Let go! – Reusing recyclables instead of wasting them”, we designed the informative exhibition in a recycling container for Sens eRecycling in collaboration with Layercake. André Konrad and David Zumbrunn of SUAN were on site for the opening and share their impressions in this video (swiss german only):
Die geheimnisvolle Welt des Elektroschrotts
The cross-media campaign is about showing how e-waste is recycled. Sens eRecycling’s stated goal is to close the knowledge gaps in the population on the subject of e-recycling. The exhibition takes place in a recycling container and offers visitors a look behind the scenes of the value cycle. In front of the container, visitors gain insight into the actual process of recycling in a recycling yard via virtual reality.
Coverage by 20minuten
The first exhibition in Bern kicked things off, which 20minuten reported on in print and online. The link to their video can be found here:
The container exhibition is also coming to Olma in St.Gallen:
13 to 23 October 2022, Hall 3, Stand 3.0.27
Feedback Nando Erne, Head of Marketing and Communication, SENS eRecycling
Last Friday and Saturday we were able to spend our time in Bern – with a super nice exhibition! Thank you for this absolutely great work. It not only looks beautiful, but also conveys exactly what we want to say with our campaign “let go”. From my point of view a masterpiece and if there is no design award coming out of it, I don’t know what these design awards were made for. Really a fanastic job by all of you and your collaboration worked great from our point of view. It was (and is and will be 😉) very pleasant to work with you. Thanks also for the flexibility and creativity!