Looking back on our BrandLab No. 7:
«Trademark registration». 

On February 27, 2025, we hosted our seventh BrandLab event, featuring an insightful talk by Dr. Timon Reinau from the law firm Lenz Caemmerer Basel on the topic: "Trademark Registration – How to Protect Your Intellectual Property?" One of our most exciting BrandLabs, we think!

Timon provided valuable insights into how businesses can successfully register trademarks and safeguard their intellectual property. He highlighted both potential pitfalls and opportunities, offering a practical approach with real-world examples that made the session particularly engaging and relevant for all attendees. Following the talk, guests had the chance to connect and exchange ideas over an apérol. The relaxed atmosphere encouraged stimulating discussions about brand strategies and personal experiences.

We extend our heartfelt thanks to Timon for his inspiring contribution and to all participants for their keen interest and lively discussions. The positive feedback motivates us to continue organizing exciting BrandLab events in the future. And we are already planning the next! Would you like to join us, be inspired by brand stories and exchange ideas over a beer? We look forward to welcoming you to our next BrandLab and discovering more exciting topics together.