Rethink insurance.
Corporate design for Creadi AG.
As a young start-up in the InsurTech industry, Creadi AG launches with an agile team in Basel. Creadi believes that insurances should be straightforward again and works with curiosity and drive on creative solutions for the insurance world of tomorrow.
Since the InsurTech industry offers a lot of potential for digital transformation and can benefit from a breath of fresh air, Suan presents a corporate design that is intuitively linked to these values. As a developer platform and recruiter, Creadi is the innovative force of the industry. The round shapes of the specially constructed characters let the brand appear young and flexible. The colors of the logo and the icons are in constant motion corresponding to the corporate identity, but consistent in the defined palette.
Services
Brand strategy
Corporate design
Corporate language
Editorial design
Interaction design
Web design
Logo
Additional logos
Icons
Font
Colors
Imagery
In the spirit of employer branding, the imagery combines sympathetic photos of the employees with the values of the company. This is achieved by integrating the icons as objects into the picture. All employees are photographed in combination with one or more icons.
“We make insurance plain and simple, for digital nomads and anyone who wants to play it safe, fuss-free.”
Web design
The Creadi AG website tells the story of what it means for the young company to rethink insurance in line with their values. The page adapts in color to the respective time zone and time of day and therefore picks up the user in their state of mind.