Branding for Xamplo.
Digital business development.

Xamplo equips organizations to thrive in the face of digital and cultural transformation. By blending expertise with years of experience in team development, organizational psychology, behavioral science, agile project management, process management, communication, and IT, Xamplo offers a comprehensive suite of services. Continuously evolving its methods and tools based on the latest research, Xamplo stays at the forefront of innovation. Suan developed Xamplo’s new branding, including web design and various creative assets.

The logo picks up on the idea of constant development and uses minuscules to subtly convey agility. The characteristic elements of the logo can be transferred to Xamplo's product brands to strengthen the brand identity. The icons echo the aesthetics of the logo and play with the main color, a vibrant spearmint. The restrained, neomorphic design forms an exciting contrast to the dominant main color and the striking logo font, creating a harmonious balance between dynamism and elegance.

Design elements

Xamplo's visual language concept aims to portray everyday working life in a sympathetic and authentic way. A contemporary, approachable impression is created with depth of field and natural colors. The neomorphic design elements characterize the appearance and create a subtle, modern effect on the web. They also offer a wide range of materialization options in print media. The strong green is used in a targeted manner and stands out effectively from the soft secondary colors. The generous white space reinforces the feeling of calm and professionalism that pervades the entire design.