Improving Life.
Branding of the biotech company certus diagnostics.
Certus diagnostics is an innovative Swiss biotech company committed to revolutionize the diagnostics market with the development of a novel microorganism detection technology. The successful young company not only wins competitions and start-up prizes, it has also been able to register its first product launches within a very short time.
SUAN was commissioned to make a statement with the new branding and web design and catapult certus on par with the big names in the industry. This is achieved through a direct, provocative corporate language and a loud, high-contrast corporate design.
Services
Brand strategy
Branding
Brand design
Corporate language
Corporate design
Imagery
Stationery
Editorial design
Web design
Packaging design
Logo
Colors
Typography
Icons
Brand strategy
A clear brand positioning and the conception of new brand values create a marked distinction to the competitors. Improving Life as a meaningful brand core paired with a disruptive approach clarify the goal of certus diagnostics: fundamentally changing established structures through innovative products. Their distinct focus on three core areas – quality control, veterinary and human medicine – is reflected in the brand architecture. The business areas are visually distinguishable from each other in all media by their separate coloring.
Imagery
The imagery shows laboratory situations around the application of certus diagnostics products. A detailed focus point directs the eye and, in combination with depth of field, creates tension. Each image is color coded and thus assigned to a product group. The portraits of the employees use the same stylistic means and were also created in a laboratory environment. Through the targeted, prominent use, imagery takes on an important, identity-establishing place in the corporate design.
Editorial design
Specially developed icons are thematically designed and complement the imagery of the brand. They include important company and product-related statements and are used for visual support – for example as part of the brand story – on the website or in presentations. Business stationery and brochures are distinctly and clearly designed. The black-and-white contrast is used as a stylistic device. Icons and illustrations paired with large typography can be set onto covers in a clearly structured way.
With their innovative method, certus diagnostics lastingly revolutionises the diagnostics market and offers both reliable and certified laboratory quality rapid tests. The products impress with their easy handling and fast as well as reliable results.
Web design
The certus website has been completely redesigned and programmed, focusing on the consistent implementation of the corporate design. Storytelling ensures good visitor guidance. The quarter-circle element is animated in a brand-relevant way and underscores the disruptive approach in terms of design. The order process is handled easily by a form.