You Are We specializes in providing business development and consulting services for digital business models in the insurance sector. Their offering is both innovative and digitally-oriented, intentionally designed to convey this identity. We guided them through the entire branding journey, which included the development of the logo and the claim, the design of stationery and creation of the web design, which was finalized in a collaborative endeavor with the UX design studio Kontour.

As a startup established by a team of experienced and well-known experts, You Are We deemed it essential to distinguish the various disciplines and services within the founding team. To achieve this, we created a system of color coding on the website. Meeting the target audience, we work with a vibrant design in the start-up spirit that stands out in the insurance industry. The clear and friendly typeface reinforces the impact of the name and the slogan “We elevate you.” This dynamic claim can be expanded into a series by replacing the verb elevate.

Web design

The web design enthralls users through a dynamic interplay of centered and left-aligned content, introducing variety to the web experience. The color palette is mirrored in the established imagery while also undergoing dynamic shifts throughout the website. The web experience is carefully tailored to align with typical user behavior, offering a blend of scrolling and swiping interactions.

youarewe.eu