Skyvell – natural fresh air.

Branding for the Applied Chemicals International Group.

Skyvell is the new own brand of Applied Chemicals International. Skyvell – natural fresh air: We accompanied the branding of this innovative odor neutralizer, from naming, claiming and corporate design to imagery and illustrations. The intelligent product discreetly removes odors without covering them with its own fragrance.

The look and feel of the corporate design is fresh and clear, natural, inspired by the cool air of the mountains and the forest. This is supported by the vertical, round logotype, an ascending gradient and dandelion illustrations. A bold green emphasis creates a subtle highlight and grounds the precise design. The new appearance positions the brand in the B2B area and lays the foundation of an eventual launch in the consumer market.

Brand strategy

The brand strategy and naming of the future brand were developed in an intensive and inspired workshop. What does one expect from the new odor neutralizer, what should be conveyed? The brand essence “pure air” is now represented in the visual language as well as in the logo design and further defined the name research topics. After the creative naming, trademark clarifications and language checks followed, until finally the “Skyvell” brand was launched and visual communication could kick off.