Your real estate expert since 1912.
Branding of Deck AG.
Deck’s real estate experts – a third-generation family business – have been committed to providing honest, individual consultation and trustworthy services since 1912. For the many years of experience to be reflected in a contemporary appearance, Suan was commissioned to sharpen the corporate design strategically – without losing the recognition built up over many years. This was achieved by the reduction of design elements and the fundamental revision of all touchpoints.
Services
Brand strategy
Branding
Corporate design
Web design
Design guidelines
Campaigns
Advertisements
Key visuals
Digital media
Logo
Imagery
Natural light, new perspectives, interior and exterior design – in Deck’s imagery we show architectural photography and exciting details from their real estate and administrative portfolio.
“Deck AG is the long-established, honest real estate specialist with decades of experience in the Basel region.”
Brand strategy
In collaboration with Deck AG, the brand values were defined in an initial workshop and vision, communication goals, target groups and business areas reviewed.
Publicity campaign
As part of the redesign, an advertising campaign was launched to expand the sales sector. In order to communicate the anchorage and the experience within the region, the campaign describes various facts from statistics around Basel and illustrates them.
Web design
Deck’s comprehensively redesigned website makes generous use of the imagery and simplifies navigation.