Employer branding.
The path to a strong employer brand.
Employer branding is more important today than ever before. In a world in which both the shortage of skilled workers and the “war for talent” are becoming increasingly intense, your employer brand is crucial to the success of your company. A strong employer brand not only helps you to attract qualified talent, but also to retain and motivate them in the long term. Companies that invest in their employer brand benefit from less fluctuation and a better competitive position.
This is not just about large corporations. Small and medium-sized companies also face the challenge of presenting themselves as attractive employers. Especially in economically uncertain times, it is important to have the right specialists on board to ensure competitiveness.
Together with Suan, you will develop a tailor-made employer branding strategy. In interactive workshops with you and your team, we clarify the key questions: What values make your company unique? Why should talents choose you? These answers are used to create your Employer Value Proposition (EVP) - a clear, authentic message that highlights your brand and attracts the best talent.
With a well thought-out and effective employer branding strategy, you can create a working environment that not only inspires talent, but also motivates and retains your existing employees in the long term. Suan accompanies you from the initial analysis to implementation - so that you achieve your goals and position your company as a sought-after employer brand.
Extract from our services
• Employer Branding Strategy
• Workshops on value and cultural development
• Employer Value Proposition (EVP)
• Target group analysis and personas
• Employee surveys
• Positioning as an employer
• Competitor analysis
• Creation of the employer brand
• Development of design solutions