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SUAN Conceptual Design GmbH
Güterstrasse 233, 4053 Basel, Switzerland, 
+41 (0) 61 681 60 09, info@suan.ch, Imprint, Privacy Policy
Branding

Brand strategy.
The collective vision.

Increase sales? Greater awareness? Image change? If you want to implement the vision of your company, you need a brand strategy first. Best coordinated with marketing. This transports the brand story based on brand values and corporate culture to all areas internally – and ultimately to the people who use the product or service.

Often the participants of a branding project at SUAN meet in workshops for the first time. Because we develop the brand strategy together with the client. Jointly we generate an understanding of the cornerstones of the brand and company. This results in the mission and plan for collaborative implementation of the brand strategy.

Most important for the brand strategy are the target group and the brand values. In the target group analysis we ask questions like: Who are the customers and what are their needs? It makes a difference whether we are targeting single online enthusiasts or responsible family fathers. However, the major factor for success in the market is the corporate culture matching the attitude of potential customers. The definition of brand values is therefore also crucial for positioning. Does our brand represent innovation or are rather emotional values important? In the brand strategy we answer such questions together with the client.

In the market analysis, SUAN examines the relevant market and competitors together with the client. Topics are current trends, supply and demand as well as market regions and competence fields of their own company and competitors.

Finally, the brand strategy also includes the choice of media. After all, the brand must take place where the potential customers are. Do we reach our target group better via social media or TV? Is a print campaign worthwhile? The right strategy determines whether you can score points as a company or not.

The vision and brand values combined with the communication goals create the framework for the visual development of the brand – and eventually for people wanting to hear our brand story.

Extract from our strategic services

  • Brand strategy workshops
  • Brand Story Workshops
  • Employer Branding
  • Brand consulting and audits
  • Positioning and brand architecture
  • Competitor analysis and status quo positioning
  • Target group analysis and persona creation
  • Definition of vision, mission and purpose
  • Brand personality and value definition
  • Business model and value proposition

Strategy project ahead?

Brand Strategy News.

A brand revolution.
The rebranding for Derendinger.

A brand revolution. The rebranding for Switzerland's largest automotive spare parts dealer. The brands Derendinger, Technomag, E. Klaus, Normauto and Matik, which belong to the Swiss Automotive Group (SAG), are shifting up a gear together and joining forces under the new "Derendinger" brand. The result is a completely new brand world.

The spellings of brand names in continuous text. We asked Rotstift.

SUAN or Suan? How do we write brand names correctly in continuous text? What is permitted, what is necessary, and what rules govern proper spellings? The reception of a brand should be considered and designed holistically in order to do justice to its brand values. This includes any written mention of the brand. We asked the “red pencil” Rotstift how to do it right.

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